v0 by Vercel is free to start and runs $20/month (Premium), $30/user/month (Team), and $100/user/month (Business). But the sticker price only tells half the story: every plan is really a credit balance, spent on AI generations by the token. Understand the credits and the three model tiers and you can keep the bill flat; ignore them and a busy week runs it up. Here's the full breakdown.
Every plan at a glance
| Plan | Price | Included credits | Key features |
|---|---|---|---|
| Free | $0 | $5/mo | Deploy to Vercel, Design Mode, GitHub sync |
| Premium | $20/mo | $20/mo | Buy more credits, Figma imports, higher upload limits, v0 API |
| Team | $30/user/mo | Shared pool | Everything in Premium plus shared credits, centralized billing, collaboration |
| Business | $100/user/mo | $30/user/mo + $2/day | Data opt-out, higher limits — for client/sensitive data |
| Enterprise | Custom | Custom | SSO, security, dedicated support |
The credit allowance, not the seat price, is what you actually manage. Premium, Team, and Enterprise users can buy extra credits anytime; purchased credits expire after one year and can be shared across a team on Team and Enterprise.
How credits work
v0 spends credits from your balance using a token-based system: each generation costs credits based on its input and output tokens. Longer prompts and larger outputs cost more, so a quick tweak is cheap and a from-scratch multi-screen build is not. This is the single most important thing to internalize — you're paying per generation, weighted by size, not a flat per-app fee.
Practically, that means iterating in small, focused prompts is cheaper than dumping one enormous request, and re-generating the same screen repeatedly is where budgets quietly disappear.
Mini, Pro & Max
v0 exposes three models — Mini, Pro, and Max — each with a different token cost. Mini is the economical choice for straightforward UI work; Max is the most capable (and most expensive) for complex generations. Choosing the right model per task is the main lever you have over spend: don't send a Mini-sized job to Max. This tiering, added in 2026, is what gives you real control over the credit burn.
Free & Premium
Free ($0) gives you $5 of monthly credits, plus deployment to Vercel, visual editing with Design Mode, and GitHub sync. It's a genuine try-before-you-buy — enough to generate a few UIs and see if v0 fits your workflow. Premium ($20/mo) quadruples that to $20 of credits, unlocks the ability to buy more, and adds Figma imports, higher upload limits, and access to the v0 API. For an individual developer using v0 regularly, Premium is the baseline.
Team & Business
Team ($30/user/mo) adds a shared credit pool, centralized billing, and collaboration — the right tier once more than one person is building. Business ($100/user/mo) is aimed at anyone handling client or sensitive data: it includes $30 of monthly credits per user, $2 of free daily login credits, higher limits, and — the reason to pick it — a data opt-out. If your work involves confidential inputs, Business is the compliance tier.
Is it worth it?
For front-end and UI generation, v0 is strong value — Premium's $20 gets you a lot of polished React output, and the deep Vercel and Next.js integration makes shipping trivial. If you live in that stack, it's one of the best UI generators available, and our v0 review covers why.
The caveat is the credit meter. Heavy, iterative building can push you past your allowance and into buying credits, so treat the plan price as a floor, not a cap. Pick your model per task, prompt in focused steps, and the cost stays reasonable. If you'd rather have a full-stack app with a backend than UI-first output, compare it against Lovable in our v0 vs Lovable guide, or see the whole field in best AI app builders.
Frequently Asked Questions
How much does v0 cost in 2026?
Five tiers: Free with $5 of monthly credits, Premium at $20/month with $20 of credits, Team at $30/user/month, Business at $100/user/month, and custom Enterprise. All paid plans can buy extra credits.
How do v0 credits work?
It's token-based. Each generation consumes credits based on input and output tokens, so longer prompts and larger outputs cost more. Three models — Mini, Pro, Max — carry different costs, letting you control spend.
Does v0 have a free plan?
Yes. Free includes $5 of monthly credits, deployment to Vercel, Design Mode editing, and GitHub sync. It's enough to try v0, but regular use needs Premium or higher.
What are the Mini, Pro, and Max models?
They're three generation models with different token costs. Mini is cheapest for simple UI work; Max is the most capable and priciest for complex builds. Matching the model to the task is the main way to manage credit spend.
Can I buy more credits?
Yes, on Premium, Team, and Enterprise. Purchased credits expire after one year and can be shared across a team on Team and Enterprise plans.
Which plan do I need for client work?
Business ($100/user/month). It adds a data opt-out along with $30 of monthly credits per user and $2 of daily login credits, which is what you want when handling confidential or client data.
Is v0 or Lovable better value?
v0 is stronger for front-end and UI generation in the Vercel/Next.js stack; Lovable gives you a full-stack app with a backend. Both meter by usage, so value depends on whether you need UI or a complete app — see our v0 vs Lovable comparison.