Instantly.ai Pricing Explained (2026): Every Plan & the Real Cost

Instantly.ai costs $47/month for the entry Growth plan, $97/month for Hypergrowth and $358/month for Light Speed, with roughly 20% off on annual billing. Every tier includes unlimited sending inboxes and warm-up. The one number that trips people up: the 450M+ lead database is a separate subscription, so a realistic working setup runs $94–$194/month.

The quick answer

Instantly separates sending from data. The outreach plans below cover unlimited inboxes, warm-up, sequences and the Unibox. If you also want Instantly's built-in leads, that's the Lead Finder — a second subscription. Budget for both when you compare it to an all-in-one like Apollo.

Every Instantly plan compared

Prices below are monthly; annual billing takes about 20% off each. The tier you need is set by how many contacts you upload per month, not by team size.

Plan	Price (monthly)	Uploaded contacts	Best for
Growth	$47/mo	1,000/mo	Founders and solo SDRs starting outbound. Unlimited inboxes & warm-up included.
Hypergrowth	$97/mo	25,000/mo	Growing teams running multiple campaigns with more active leads and priority support.
Light Speed	$358/mo	100,000+/mo	Agencies and high-volume operations that need the top sending and contact caps.

Because inboxes and warm-up are unlimited on every plan, the jump between tiers is really about contact volume and support, not sending capacity. Most in-house teams live comfortably on Growth or Hypergrowth.

The lead database cost

The Lead Finder unlocks 450M+ B2B contacts with 13+ filters, and it's billed as its own credit-based subscription starting around $47/month for an entry credit bundle, scaling up with volume. If you already source contacts from Clay or Apollo, you can skip it and only pay for sending. If you want everything in one tool, add it — just count it in your budget.

The real monthly cost

The sticker isn't the spend. Add the pieces most teams actually buy and the picture looks like this:

• Sending plan: $47–$97/mo for most teams (Growth or Hypergrowth).
• Lead database: ~$47/mo and up if you use Instantly's data.
• Sending domains & inboxes: you buy domains and mailboxes yourself (or via Instantly's done-for-you hosting), which adds real dollars as you scale accounts.

Netted out, a functional Instantly setup runs $94–$194/month for a single operator, and more once you add dozens of sending domains for volume. That's still competitive — the sending plans don't charge per seat — but compare it to the all-in cost, not the $47 headline.

Which plan should you pick?

Start on Growth ($47/mo) if you're a founder or solo rep validating outbound — 1,000 contacts a month is plenty to test messaging. Move to Hypergrowth ($97/mo) once you're running several campaigns and need 25,000 contacts and better support. Only jump to Light Speed ($358/mo) if you're an agency or team pushing six figures of contacts monthly.

If deliverability control and white-label matter more than a built-in database, price it against Smartlead — see the full Instantly vs Smartlead comparison before you commit annually.

Is Instantly worth it?

For in-house outbound, yes. Unlimited inboxes and free warm-up on every tier make the sending plans some of the best value in cold email, and volume-based pricing means a bigger team doesn't inflate the bill. The two caveats are the separate data subscription and shared-pool deliverability at extreme scale, both covered in our full Instantly review. Verify live numbers at instantly.ai.