Copy.ai Pricing Explained (2026): Every Plan & Cost

Copy.ai starts at $29/month for the Chat plan most solo marketers buy. Above that, the automation tiers jump to $1,000/month (Growth), $2,000/month (Expansion), and $3,000/month (Scale), all aimed at large go-to-market teams. The pricing reflects Copy.ai's shift from a writing tool to a GTM platform — both the old free tier and the $49 Advanced plan that used to sit in the middle have been discontinued. Below is every plan, what it unlocks, and which one you actually need.

Every plan

Copy.ai restructured its pricing multiple times between 2023 and 2026, and the current lineup positions it as a GTM AI platform rather than an individual writing app. It dropped the mid-priced $49 Advanced tier and now runs a small self-serve chat plan below a set of high-priced GTM tiers. Annual billing saves roughly 20% on the paid plans.

Plan	Price	What's included
Chat	$29/mo ($24 annual)	Up to 5 seats, unlimited chat words, ChatGPT & Claude models, Brand Voice, Infobase
Growth	$1,000/mo	Up to 75 seats, 20,000 workflow credits/mo, Workflow Builder, CRM integrations
Expansion	$2,000/mo	Up to 150 seats, 45,000 workflow credits/mo, higher automation limits
Scale	$3,000/mo	Up to 200 seats, 75,000 workflow credits/mo
Enterprise	Custom	Higher limits, API access, SSO, security controls, dedicated support

The Chat plan

With the old free tier retired, the $29/month Chat plan ($24 annual) is now Copy.ai's entry point. You get up to 5 seats, unlimited chat words, access to ChatGPT and Claude models, Brand Voice, and Infobase. For a solo writer or small team producing short-form copy, it does the job on its own — which is a big reason Copy.ai still shows up on lists of the best Jasper alternatives.

Unlimited chat words is the headline: unlike the retired free plan's 2,000-word cap, Chat lets you write as much as you need. If you only want to write copy, you never have to touch the pricier GTM tiers.

Workflow credits

The GTM tiers introduce workflow credits, which power Copy.ai's automation — sequences that research, draft, and route content across sales and marketing tasks. With the old $49 Advanced tier gone, credits now start at Growth with 20,000 credits/month, the Workflow Builder, and prebuilt marketing and sales workflows. Expansion raises that to 45,000 credits/month and Scale to 75,000 credits/month.

If you only want to write, you don't need workflow credits at all — the Chat plan covers you. Credits only matter once you're automating repeatable GTM processes, which is exactly the jump the $1,000-and-up Growth, Expansion, and Scale plans are priced for.

Which plan to pick

Chat ($29): the right plan for a solo marketer or small team that writes regularly and wants unlimited chat words — and, with the free tier gone, the cheapest way in. Growth ($1,000): the entry to automation now that Advanced is gone — for teams running sales and marketing workflows at scale. Expansion ($2,000) / Scale ($3,000): more seats and workflow credits for bigger GTM operations. The gap between $29 and $1,000 is real and wide — there's no mid-tier anymore, so most individuals stay on Chat and only large teams move up.

Is it worth it?

For short-form marketing copy, yes — the $29 Chat plan is strong value. But automation is now an expensive commitment: with Advanced retired, the cheapest workflow tier is the $1,000 Growth plan, a different product for a different buyer that only large teams get their money's worth from. For the full feature picture, read our Copy.ai review, and to see how it stacks up against the market leader, check Jasper vs Copy.ai.