Copy.ai Pricing Explained (2026): Every Plan & Cost

Copy.ai costs $0 to start and $29/month for the Chat plan most solo marketers buy. Above that, the automation tiers jump to $1,000/month (Growth), $2,000/month (Expansion), and $3,000/month (Scale), all aimed at large go-to-market teams. The free tier is one of the best in AI writing, and the pricing reflects Copy.ai's shift from a writing tool to a GTM platform — the $49 Advanced plan that used to sit in the middle has been discontinued. Below is every plan, what it unlocks, and which one you actually need.

Every plan

Copy.ai restructured its pricing multiple times between 2023 and 2026, and the current lineup positions it as a GTM AI platform rather than an individual writing app. It dropped the mid-priced $49 Advanced tier and now runs a small self-serve chat plan below a set of high-priced GTM tiers. Annual billing saves roughly 20% on the paid plans.

Plan	Price	What's included
Free	$0	1 seat, 2,000 words in chat, ChatGPT & Claude models, Brand Voice, Infobase
Chat	$29/mo ($24 annual)	Up to 5 seats, unlimited chat words, more Brand Voices and Infobase
Growth	$1,000/mo	Up to 75 seats, 20,000 workflow credits/mo, Workflow Builder, CRM integrations
Expansion	$2,000/mo	Up to 150 seats, 45,000 workflow credits/mo, higher automation limits
Scale	$3,000/mo	Up to 200 seats, 75,000 workflow credits/mo
Enterprise	Custom	Higher limits, API access, SSO, security controls, dedicated support

The free plan

Copy.ai's free tier is genuinely useful, not a crippled demo. You get 2,000 words of chat, access to ChatGPT and Claude models, Brand Voice, and Infobase on a single seat. For a solo writer producing occasional short-form copy, it can be enough on its own — which is a big reason Copy.ai shows up on lists of the best Jasper alternatives.

The limit you'll hit first is the 2,000-word chat cap. Once you're writing daily, you'll want the Chat plan for unlimited chat words.

Workflow credits

The GTM tiers introduce workflow credits, which power Copy.ai's automation — sequences that research, draft, and route content across sales and marketing tasks. With the old $49 Advanced tier gone, credits now start at Growth with 20,000 credits/month, the Workflow Builder, and prebuilt marketing and sales workflows. Expansion raises that to 45,000 credits/month and Scale to 75,000 credits/month.

If you only want to write, you don't need workflow credits at all — the free or Chat plan covers you. Credits only matter once you're automating repeatable GTM processes, which is exactly the jump the $1,000-and-up Growth, Expansion, and Scale plans are priced for.

Which plan to pick

Free: fine for occasional short-form copy and testing the tool. Chat ($29): the right plan for a solo marketer or small team that writes regularly and wants unlimited chat words. Growth ($1,000): the entry to automation now that Advanced is gone — for teams running sales and marketing workflows at scale. Expansion ($2,000) / Scale ($3,000): more seats and workflow credits for bigger GTM operations. The gap between $29 and $1,000 is real and wide — there's no mid-tier anymore, so most individuals stay on Free or Chat and only large teams move up.

Is it worth it?

For short-form marketing copy, yes — the free and $29 Chat plans are strong value. But automation is now an expensive commitment: with Advanced retired, the cheapest workflow tier is the $1,000 Growth plan, a different product for a different buyer that only large teams get their money's worth from. For the full feature picture, read our Copy.ai review, and to see how it stacks up against the market leader, check Jasper vs Copy.ai.