Clay Pricing Explained (2026): Plans, Credits & Real Costs

Clay's self-serve pricing in 2026 is Free, Launch at $185/month and Growth at $495/month, with a custom Enterprise tier above. The wrinkle is the credit model: after a March 11, 2026 overhaul, Clay bills through two separate currencies — Data Credits and Actions — and cut data costs by 50–90%. Here's how it breaks down and what a real team ends up paying.

Every Clay plan & price

All prices below reflect the post-March-2026 model. Annual billing is cheaper than monthly on the paid tiers.

Plan	Price	Data Credits	Actions	Best for
Free	$0	100/mo	500/mo	Learning the platform (200-row table limit)
Launch	$185/mo ($167 annual)	2,500/mo	15,000/mo	A working team's real starting point
Growth	$495/mo ($446 annual)	Unlimited	Unlimited	Enrichment at volume without metering
Enterprise	Custom	Custom	Custom	GTM teams targeting 20,000+ accounts

Every plan, including Free, includes access to the full marketplace of 100+ data providers. The difference between tiers is credit volume and table size, not which features you can touch.

Data Credits vs Actions — the part that trips people up

This is the most important thing to understand before you buy. Clay now runs on two credit types, and they deplete independently.

Data Credits pay for enrichment data — every time you pull an email, phone number or firmographic from a provider in the marketplace, you spend a Data Credit. Crucially, you're charged on a successful match, so a waterfall that strikes out on a row costs nothing for that lookup.

Actions cover platform operations: running a workflow, routing a request, triggering a step. Automations that touch many rows burn Actions even when they don't pull new data. A team can run out of Actions while sitting on unused Data Credits, or vice versa, which is why both numbers matter when you size a plan.

Legacy plans (existing customers only)

If you signed up before the overhaul, you keep your old plan. Clay's legacy Starter ($149), Explorer ($349) and Pro ($800) tiers remain available to existing customers indefinitely, on the old single-credit model. New customers can only choose from Launch, Growth and Enterprise.

Whether to migrate depends on your usage. The new model's cheaper data often wins for enrichment-heavy teams, but if a legacy plan's allowances fit your workload, there's no pressure to switch.

What you'll actually pay

The sticker price is rarely the final number. Most serious teams land on Launch ($185) and then either buy top-up credits or jump to Growth once metering becomes a nuisance. If you run wide waterfalls on large lists, Growth's unlimited credits and actions usually work out cheaper than repeatedly buying Data Credits on Launch — and it removes the mental overhead of watching two meters.

Because Clay is priced per workspace, not per seat, adding teammates doesn't raise the base cost — a big contrast with per-seat tools like Apollo. The real variable is data volume, so estimate how many rows you'll enrich per month and size the plan to that, not to headcount.

Is Clay worth it?

Clay is worth it when three things are true: you have a technical owner (RevOps or growth engineer), match rate is genuinely limiting your pipeline, and you're enriching enough volume to justify $185+ a month. When those line up, Clay replaces a stack of point tools and the waterfall pays for itself in usable contacts.

It's not worth it for a solo rep or a team without a Clay owner — the credits drain during the weeks it takes to learn, and a cheaper all-in-one gets you most of the way. If that's you, read Clay vs Apollo.io and the full Clay review before committing, or start on the free plan to test the fit. See it at clay.com.